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Mission and Values

woman smiling


All people in New Jersey have the basic essentials to lead a healthy, safe, and fulfilling life.


To make the critical connection between individuals and families seeking health and human services and the community referrals best able to meet their needs.

Core Values

Compassionate – We care about others. We put ourselves in their shoes and have often walked in their shoes. We acknowledge others feelings, thoughts, and situations as we provide help and hope. We recognize that people in crisis are often frustrated and sometimes angry. We treat our consumers and one another with respect and non-judgement. 

Accountable – We take responsibility for our services and staff. We execute programs and follow guidelines as directed by our partners. We report the deliverables in a timely manner. We welcome feedback and address areas of concern without defense. 

Reliable – We respond when called upon. We are able to activate quickly during times of disaster. We are a trusted resource that is available at all times. 

Ethical – We are honest and fair. We are responsible for knowing what is right. We make decisions based on what is right, regardless of the outcome. 

Service Excellence – We aim to please with high standards of service. We operate our contact center and manage a resource database by following Inform USA Standards. We minimize your wait time to speak with a specialist. We maintain accurate data. We make finding the right resources easy. We seek systems and technology that consistently perform optimally.

Diversity, Equity, and Inclusion

Everyone is Welcome

Diversity, equity, and inclusion are the centerpiece of our daily work. We oppose all forms of racism and strive to maintain knowledge of and sensitivity to the differences that define us. We are committed to equal access to the Information and Referral Services that are our mission. We welcome everyone.  No one is turned away. All are respected.

We are proud that our leadership and staff, as well as a growing network of business and community partnerships mirror the rich diversity that is New Jersey.  It fuels our work and connects us closer to those we have pledged to serve.

Various members of NJ 211 staff with blue background

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